Welcome! Thank you for visiting Grand Rapids Bicycle Company!

GRBC is now operating under Sping/Summer hours!

Monday 10am – 8pm
Tuesday 10am – 6pm
Wednesday 10am – 8pm
Thursday 10am – 6pm
Friday 10am – 8pm
Saturday 9am – 4pm
Sunday out riding!

All prior year CAAD10 and SuperSix models are on sale! Stop in to see how much you can save!



The Grand Rapids Bicycle Co. has some exciting new events and changes taking place in 2015. The biggest change is that our East Paris store will be merging with our other stores located in Ada, Gaslight Village and Fulton Street.


When the Grand Rapids Bicycle Company acquired The Ada Bike Shop we ended up with 4 locations that were in really close proximity to each other. While we love being in so many different locations we feel that it is within the best interest of both our customers and our business to merge into three shops. This will allow us to streamline our service repairs and continue to provide elevated customer service! It will also allow all of our employees to become more involved with shop events and outreach programs in our cycling community.

What does this merger mean for you? In a nutshell we are going to have more product, more events, and a lot more fun! Since we still want to get our coffee and food fix at the Trailhead Cafe we plan on holding some group rides that will leave right out the cafe’s front door!

Any customers who have bikes currently being repaired at the East Paris location will be contacted directly to arrange pick-up at another shop. If needed, we will drop the bike off directly to you in an effort to avoid any inconvenience.

Stay tuned for more exciting news about new incoming brands, upcoming events, and the new GRBC Strider and Devo kids teams. We have a feeling that this is going to be the best year yet at the Grand Rapids Bicycle Company and we are so happy to be a part of such a great cycling community.


Copyright © 2012 Grand Rapids Bicycle Company