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Grand Rapids Bicycle Company - Grand Rapids, MI

Fulton
1311 Fulton St E
Grand Rapids, MI 49503
(616) 458-2200

Ada
597 Ada Dr SE
Ada, MI 49301
(616) 682-2453

East Paris
1200 E Paris Ave SE
Grand Rapids MI, 49546
(616) 855-7467


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Monday-Friday: 10-6   |   Saturday: 10 - 4   |    Sunday: Closed

Email: info@grandrapidsbicycles.com

 
 
 
 
 
 
 
 
 

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> Sugoi

Sugoi

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Sugoi MidZero Headwarmer
$15.00 - $18.00

Sleek and sporty, Sugoi's MidZero Headwarmer uses their breathable, full-stretch MidZero fabric to transfer moisture and keep your ears warm. You also get comfy flatlock seams, a soft, fleeced inner layer, and a low-profile design that fits comfortably under a bike helmet, too. • Full stretch… [more]

Sugoi R + R Knee High Compression Socks - Women's
$18.00 - $40.00

Sugoi's R + R Knee High Compression Socks are no ordinary socks, they give you compression benefits that you feel while training, racing, and during recovery. Progressive support from your toes all the way up your calves and structured cushioning at the footbeds promote efficiency of movement as… [more]

Sugoi MidZero Thermal Tube
$20.00
Product Rating
 
5.0 stars
 (1 Review)

Cover up your neck and lower face with Sugoi's MidZero Thermal Tube and brave the elements. Cut from Sugoi's breathable MidZero fabric, it boasts a fleeced inner layer for outstanding warmth and transfers moisture away from your skin, too. • MidZero is a full stretch wicking midweight base layer… [more]

Sugoi Resistor Toe Covers
$20.00

Sugoi's Resistor Toe Covers keep your toes warm so you can enjoy your ride. These lightly insulated, wind-resistant covers ensure warmth and comfort in cool weather rides. The stretch bound edges fit snugly around your shoes yet easily accommodate large cleats. [more]

Sugoi Cooler Cap
$25.00

Arm yourself against the sun and heat with Sugoi's Cooler Cap. Made with flat yarn technology and IceFil, this cap speeds sweat evaporation with the slightest breeze, ensuring you stay cool and dry throughout your endeavors. And, it blocks the sun's rays with a UPF rating of 50+. [more]

Sugoi Zap Cycling Cap
$25.00

Sugoi's Zap Cycling Cap is a classic piece of cycling apparel with a modern spin. This 6-panel cotton cap has reflective detailing on the structured brim and back hem for low-light visibility. [more]

Sugoi ZeroPlus Gloves
$27.50 - $55.00
$55.00

This ergonomic fit glove offers windproof thermal protection with lightweight construction for maximum control in cool conditions. • Fleece backed Lycra on back of hand acts as an insulating layer • Pre-curved for ergonomic fit and comfortable handlebar interface • Touch screen compatible fingertip… [more]

Sugoi MidZero Balaclava
$28.00

Balaclava: strange word, awesome warmth. Sugoi's MidZero Balaclava sports their breathable MidZero fabric to transfer moisture and keep your head, face and neck protected in the cold and wind. A fleeced inner layer and flatlock seams add to your comfort. Ideal for any cold-weather outdoor activity,… [more]

Sugoi SubZero Skull Cap
$28.00

Arm yourself against cold, damp conditions with Sugoi's SubZero Skull Cap. This snug cap features a brushed fleece interior and a DWR finish for water-repellence. Flatlock seams are contoured for comfort and a stretch base band ensures a snug fit. [more]

Sugoi Arm Coolers
$30.00

Arm yourself against the sun and the heat with Sugoi's Arm Coolers. Made with flat yarn technology with a Xylitol finish, these sleeves speed sweat evaporation with the slightest breeze, ensuring you stay cool and dry throughout your endeavors. And, they block the sun's rays with a UPF rating of… [more]

Sugoi MidZero Arm Warmer
$30.00

Cozy, mid weight thermal arm sleeve for adjustable coverage, for cold starts and changing conditions, that stow easily when not in use. - MidZero is a full stretch wicking midweight base layer fleeced on the inside for amazing comfort - Gripper arm elastic keeps sleeves securely in place [more]

Sugoi MidZero Arm Warmers
$30.00

Sugoi's MidZero Arm Warmers boast their midweight MidZero fabric that transfers moisture and breathes to keep you warm and dry. Flatlock seams keep them comfy and Sugoi's Signature grips keep them in place. Plus, they pack away easily when the mercury rises. [more]

Sugoi Firewall Skull Cap
$35.00

Stay dry and toasty with Sugoi's Firewall Skull Cap. It boasts Sugoi's SubZero DWR fabric that repels the rain and snow, plus a Firewall 320 front panel to keep out the wind. Sporting a stretchy base band and flat seams for a great fit and feel, the skull cap is thin enough to fit under your helmet… [more]

Sugoi MidZero Knee Warmers
$35.00

Sugoi's MidZero Knee Warmers boast their insulating MidZero fabric that transfers moisture and breathes to keep you warm and dry. Articulated knees and flatlock seams make for a great fit, and with Sugoi's Signature grips, they're sure to stay put. Plus, they pack away easily when the mercury rises. [more]

Sugoi R & R Knee High - Women's
$40.00

Progressive compression support for muscle stability and enhanced circulation. "You wish you could run like a girl" down the back of the sock. - Balanced graduated compression from 15mm Hg at arch band to 12mm High at top welt - Anatomically correct left and right foot construction - Engineered… [more]

Sugoi RC 100 Liner
$40.00

Lightweight mesh liner with integrated chamois to wear underneath baggy shorts or pants. • Flat seams for increased comfort and low profile fit • Moisture wicking comfort elastic waistband • Inseam: 7.5 inches FABRIC: MOBIL MESH, FABRIC BLEND: 92% POLYESTER, 8% SPANDEX FABRIC METRICS: 6 OZ/YD2 205… [more]

Sugoi RC 100 Liner - Women's
$40.00

Lightweight mesh liner with integrated chamois to wear underneath baggy shorts or pants. • Flat seams for increased comfort and low profile fit • Moisture wicking comfort elastic waistband • Inseam: 7 inches FABRIC: MOBIL MESH FABRIC BLEND: 92% POLYESTER, 8% SPANDEX FABRIC METRICS: 6 OZ/YD2 205 GSM… [more]

Sugoi Resistor Aero Shoe Covers
$40.00

Sugoi's Resistor Aero Shoe Covers provide lightweight, aerodynamic wind protection. Made from stretch Lycra with a water-resistant coating, they're also great for cool, damp rides. The offset rear zipper makes for an easy on/off and a comfortable fit. • PU coated stretch Lycra offers lightweight… [more]

Sugoi MidZero Bun Toasters - Women's
$45.00

Full stretch thermal undershorts for an extra layer of warmth for cold-weather workouts. • MidZero fabric for full motion stretch and warmth • Firewall 180 fabric on rear panel for stretch thermal mobility and wind and water protection • Fitted with no center front or center back seams for comfort… [more]

Sugoi MidZero Knee Warmer
$45.00

Our MidZero knee warmers provide added thermal protection and are easily stored as your temperature rises. - Full stretch wicking midweight base layer with fleeced inner side - Knee hinge allows greater range of motion - Signature grip leg elastic [more]

Sugoi MidZero Leg Warmers
$45.00

Sugoi's MidZero Leg Warmers boast their insulating MidZero fabric that transfers moisture and breathes to keep you warm and dry all ride long. Articulated knees and flatlock seams provide a great fit, and Sugoi's Signature ankle grips keep these warmers in place. Plus, the 7-inch leg zips allow an… [more]

Sugoi MidZero Wind Boxers
$45.00

Keep warm when the weather isn't by starting with the first layer. Sugoi's MidZero Wind Boxers are made from fleecy soft, warm MidZero and Excel Stretch to keep you toasty and dry no matter how nasty it is outside. Plus, there's a Windblock front panel to keep the cold gusts out. [more]

Sugoi MidZero Leg Warmer
$50.00

Midweight thermal leg protection with superior multipanel ergonomic shape. - MidZero is a full stretch wicking midweight base layer fleeced on the inside for amazing comfort - Gripper elastic keeps warmers securely in place [more]

Sugoi Resistor Booties
$50.00
Product Rating
 
5.0 stars
 (1 Review)

Sugoi's Resistor Booties provide wind and water protection for those wet, cool rides. Made from stretch Lycra with a water resistant coating, they are light and snug enough to give you an aerodynamic edge. They also feature an offset rear zipper for easy on/off and reflective accents for enhanced… [more]

Sugoi Classic Jersey
$54.99

Start with a classic. Sharp styling, a relaxed fit and subtle details combine for great value - the perfect minimal cycling jersey. - Dri Tech fabric provides moisture management and breathability - Three elastic back pockets expand easily - Reflective accents for low light and night time… [more]

Sugoi Coast Short Sleeve
$55.00

The Coast Short Sleeve elevates your athletic lifestyle with high performance designs, premium technical fabric and contemporary styling. - Ultra soft, moisture wicking knit material - Reflective elements at shoulder for nighttime visibility - Flatlocked seams [more]

Sugoi Coast Skirt
$55.00

A fun, versatile skirt to take you from cross town ride to after work drinks. Perfectly paired with the Chamois Boy Short or capris. - Lightweight, breathable, moisture wicking four-way stretch fabric - Can be worn longer or fold over waistband for shorter style - Waistband key pocket [more]

Sugoi RC Pro Liner - Women's
$55.00

Sugoi's RC Pro Liner turns your favorite shorts, pants, and skirts into cycling apparel with its great fit, breathability, and support. The lightweight Mobil Mesh liner fits perfectly under your clothing and the flatlock seams further minimize bulk, while leg grippers keep it in place. Sugoi's… [more]

Sugoi RS Base Layer S/L
$55.00

Sugoi's RS Base Layers fit and feel great, plus breathe and transfer moisture to keep you dry and comfortable. They also feature their Energ-Ice Thermal Reactive technology that actually responds to body heat to cool you and aid in energy recovery so you can ride stronger, longer. • Low-profile… [more]

Sugoi Zap Shoe Covers
$55.00

Sugoi's Zap Shoe Covers keep your feet dry and visible on your weekday commutes. These water-resistant, highly-reflective booties enhance your visibility in low-light conditions, while an offset rear zip ensures a comfortable fit. [more]

85 Results
Per Page 30 60
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STORE HOURS

MONDAY: 10:00 - 6:00
TUESDAY: 10:00 - 6:00
WEDNESDAY: 10:00 - 6:00
THURSDAY: 10:00 - 6:00
FRIDAY: 10:00 - 6:00
SATURDAY: 10:00 - 4:00
SUNDAY: Closed