GRBC History

Already local business owners with Lakeland Finishing LLC for over 25 years, Tom Smith Sr. and his family decided to take a chance with the bicycle retail industry and purchased the Grand Rapids Bicycle Company in 2012. The Smith family had experience with working in shops and other outdoor retailers and was happy to get their feet in the trade! After operating two locations, the opportunity to purchase the Ada Bike Shop was presented to Tom and family in 2013 and they couldn’t say no! Excited to work with the local community, the outdoors, and to connect the right person with the right bike, GRBC has grown to its three current locations with our 15 year-round employees.  At the same time that the Smith family purchased Grand Rapids Bicycle Company in 2012, Tom Smith Sr., with the help of his son, Brian, opened the Trailhead Café which is located on East Paris next to Bill and Paul’s Sportshaus. The Trailhead Café is one of our personal favorite places to eat in Grand Rapids, and we are excited to have it next to one of our GRBC locations!

With knowledgeable and passionate staff, the Guru Fit System designed to optimize bicycle fit and ensuring the most comfortable ride, and three convenient locations, we’re excited to help you find everything you need to have the best bicycle experience possible. Our stores offer plenty of extra accessories and other fun upgrades such as Thule car carriers or travel cases, bike-packing gear, original Beer City USA jerseys and GRBC apparel, commuting bags and fenders, locks for college students, and some of the best bike mechanics in the Midwest. We’re here to serve all of your bicycling needs with brands we trust and love, VIP service pricing for existing and future customers, and bike sizings that are included with your bike purchase!